Data plays a key role in enhancing the quality of WhatsApp marketing campaigns. One of the tools provided by BeOn to enable this level of personalization is Contact Custom Attributes, which allows you to add custom fields to your contact list and use them to personalize your messages within campaigns.
In this article, we’ll explain what Contact Custom Attributes are, why they matter, and how you can set them up and use them effectively in BeOn.
What Are Contact Custom Attributes?
Contact Custom Attributes are additional fields that can be created and linked to each contact in your BeOn account. These fields allow you to store personalized information such as:
Customer name
First order date
City
Product purchased
Account manager name
Or any other business-related data
This information can then be used as variables within campaign messages, so each customer receives a message tailored specifically to their data.
Why Are Contact Custom Attributes Important?
Using personalized data in your WhatsApp campaigns helps you:
Increase open rates
Boost engagement and response
Build stronger relationships with your customers
Reduce message cancellations or being ignored
Instead of sending a one-size-fits-all message, this tool allows you to deliver a message that feels individual, which significantly improves campaign performance.
How to Set Up and Use Contact Custom Attributes in BeOn (Summary)
You can start using Contact Custom Attributes in BeOn by following these simple steps:
1. Create the custom fields (Attributes) you need from the dashboard, such as city or subscription date.
2. Download the pre-formatted Excel template, which includes columns for the attributes you've created.
3. Enter your customers’ data into the appropriate columns in the file.
4. Re-upload the file to BeOn. The platform will automatically link the data to each contact.
5. You can now use these attributes as variables in your campaign messages. Each variable will be replaced with the actual value for each customer upon sending.
🔗 You can watch the detailed video tutorial on how to create and use Contact Custom Attributes via the following link:
(Insert your link here)
Practical Examples of Use
Reminding customers of their first interaction:
"Hello, we’re glad you first joined us on {{first_order_date}}"
Personalizing based on city:
"We’re happy to serve you in {{city}} and look forward to assisting you again"
Offering a personalized deal on a previously purchased product:
"Would you like to renew your subscription for {{product_name}}? The offer is valid until the end of the week"
BeOn’s Contact Custom Attributes help you turn generic WhatsApp messages into personalized experiences that reflect your understanding of each customer. With this feature, you can improve campaign results, strengthen customer relationships, and do it all without technical complexity.
Start organizing your customer data today and unlock the power of smart personalization in your WhatsApp campaigns with BeOn.