July 20, 2025
How to Use Contact Custom Attributes in BeOn to Send More Personalized and Effective WhatsApp Campaigns
By Admin
🎯 How to Use Contact Custom Attributes in BeOn for More Personalized and Effective WhatsApp Campaigns
Published on: 20-07-2025 | By: BeOn
Data plays a crucial role in enhancing the quality of WhatsApp marketing campaigns. One of the key tools offered by the BeOn platform to enable this level of personalization is:
Contact Custom Attributes
This feature allows you to add custom fields to your contact list and use them to tailor messages in your campaigns.
What Are Contact Custom Attributes?
Contact Custom Attributes are additional fields that you can create and associate with each contact in your BeOn account.
🧩 These fields can store personalized data such as:
- Customer name
- Date of first order
- City
- Type of product purchased
- Assigned sales representative
- Or any other data relevant to your business
🔁 You can then use this information within your campaign messages so that each message is personalized based on the recipient’s data.
Why Are Contact Custom Attributes Important?
Using personalized data in your campaign messages helps:
✅ Increase open rates
✅ Boost engagement and replies
✅ Build stronger customer relationships
✅ Reduce opt-outs or message ignores
📩 Instead of sending one generic message, this tool allows each message to feel personal and relevant to the recipient—making them feel valued and improving your campaign’s overall effectiveness.
Steps to Set Up and Use Contact Custom Attributes in BeOn (At a Glance):
🛠️ Create the custom attributes you need from the dashboard, such as “City” or “Subscription Date”.
📥 Download the preformatted Excel template, which includes columns for the custom fields you've created.
🧑💻 Enter your customer data into the corresponding columns in the file.
⬆️ Upload the file back to BeOn, and the data will automatically be linked to each contact.
✍️ Use these fields as variables inside your campaign messages, and each variable will be replaced with the actual value for that specific contact during sending.
Practical Examples of Using Contact Custom Attributes
📌 Remind customers of their first interaction with you:
"Hello, we’re happy to have worked with you for the first time on {{first_order_date}}."
📌 Customize the message based on the city:
"We’re delighted to serve you in {{city}}, and we look forward to seeing you again."
📌 Send an offer related to a product they previously purchased:
"Would you like to renew your subscription to {{product_name}}? This offer is valid until the end of the week."
Conclusion
🧠 With Contact Custom Attributes in BeOn, you can transform your WhatsApp campaigns from generic messages into personalized experiences that reflect a deep understanding of each customer.
💡 This feature helps you:
- Improve campaign results
- Build stronger connections
- Increase engagement
- Without any technical complexity
🚀 Start organizing your customer data today and take advantage of the power of smart personalization in your BeOn campaigns.
Ready to get started?
Join the global community today and begin your journey toward more impactful WhatsApp campaigns.